Free Audéo PFE with microphone?

A few months back I bought some sweet sounding earphones. They were getting a lot of praises but the Cnet Editor’s review made me pull the trigger. They’re actually made by a hearing aid company but I never made up my mind about if that’s suppose to be good or not.

Although Apple’s stock ear buds are great for casual listening in a quiet environment and for speaking on the phone (and I have no shame in saying it), they suck at work because co-workers can hear your music and they are useless outside because of ambiance noise.

In a nutshell, I was ready to risk uncomfortable in-ear headphones for unconditional sound quality. And at $159, they’re not cheap either. Read More »

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The New York Times serving news à la grocery store

I think this feature is brilliant. Actually, like a lot of things I find brilliant, it’s not the idea per se, but the execution. It goes like this:

You read an article on The New York Times, scroll to the end, just when you’re about to leave, a right to left sliding article headline appears. Of course this article is related to the one you were just reading. It’s the ‘related articles’ concept taken one step further. The sliding movement brings attention without being annoying.

One more magazine & and pack of chewing gum in your grocery cart…

One more page view in your browser.

Read More »

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Facebook new open graph in action

There is no doubt Facebook’s new open graph is one giant step for Facebook. Michael Arrington even went on to say:

Someday, maybe a decade from now, some new technology will rise and allow other companies to threaten Facebook. But until then there is little to stop them. Their march to dominance has just begun.

So here what it looks on theglobeandmail.com:

Read More »

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Copy Pasting on Techcrunch adds reference

I discovered a nice little feature on Techcrunch today. If you copy a passage of an article, the article URL will be added automatically when you paste it.

For example, let’s say I copy this sentence:

Here is what I get when I paste it:

Fast forward to today. Those questions have been answered. Facebook is profitable and probably is running at a billion dollar plus revenue run rate today.

Read more: http://techcrunch.com/2010/04/25/the-age-of-facebook/#ixzz0m8TvpbFP

You can see that it adds a link directly to the article (Read more: …) and include some kind of tracking code behind a hash tag.

Works in Chrome, IE & Firefox!

Nice!

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Tales from the Click: Bounce Rate in Omniture SiteCatalyst

This is the horror story of a guy who tried to get the bounce rate metric in Omniture.

PS: No Omniture rep where injured during the making of this story.

Chapter 1: What’s the formula?

Bounce rate is kind of a standard web analytics metric, no? Well not for our friends at Omniture. First of all, you need to build the metric because it doesn’t come by default. I quickly found the formula in the help section:

[Single Access] / [Entry Pages]

Once my calculated metric “Bounce Rate” was built, I thought it was just a matter of selecting the metric in your reports, right? That would be too easy… :)

See, in SiteCatalyst, you cannot use traffic metrics with conversion variables. Since bounce rate is built from traffic metrics and your campaign codes are stored in a conversion variable, the bounce rate is not available in the campaign reports! Snap! Read More »

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Get Started with Google Image Ads

This ad finished in third place during Google's display ad builder contest. http://adwords.blogspot.com/2009/04/display-ad-builder-contest-winners.html

Image ads on Adwords’ content network don’t get the praise they deserve. In my experience, they get much higher CTR & conversion rate at just a tad higher CPC (resulting in a much lower CPA).

Want to get started with Google Adwords image ads? Here’s what you need to know: Read More »

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Nice ad by Collective.com

It did for me :)

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New Google.com Interface?

Either I’m late to the game or this is entirely new.

Can you spell BING?

Credit to Adam Muscott

Update – May 5th, 2010

This new interface was officially released today!

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